- Free and Popular Platform: The first, and most obvious, reason professional photographers should use Instagram as a photo publishing outlet is simply because it’s free and a lot of people use it. Why wouldn’t you want a place to put up virtually as many pictures as you can take, free of charge, where the entire world can see them? According to one recent study, professional photographs were twice as likely as user-generated photographs to be shared.
- Networking and Connections: Along the same lines is the countless opportunities for connection and networking that open themselves up to you when you engage in regular social media use on a platform like Instagram. Chances are good that if you use Instagram long enough (and correctly), you’ll stumble upon project opportunities you otherwise would have known nothing about. All it takes is the right person to see your picture, and next thing you know they’re calling your office to schedule an appointment.
- Easy and Efficient: In terms of overall usability, Instagram is an incredibly easy photo publishing tool. Whether you’re taking pictures with your professional camera equipment or snapping some quick shots with your cell phone, Instagram lets you upload and share pictures with ease.
Picsera was founded in 2014 by David Sinai, a serious ameteur photographer who spent the first 20 years of his career working in the financial technology space. With a track record of building innovative solutions and working with offshore partners, David started Picsera to help photographers work more efficiently by enabling them to outsource their image editing. With very affordable rates and incredibly fast turnaround times, photographers from a variety of industries (eCommerce, real estate, weddings and portrait studios) enjoy larger, more successful businesses while still maintaining more time for their families, friends, and hobbies. Today, David and his team at Picsera assist all kinds of content creators with 3D modeling and rendering and video editing. When David is not working you’ll find him spending time with his family, mountain biking, or capturing landscapes throughout South Florida with either his pro cameras or drone.
