To help you prepare to place an order with Picsera for background removal services, we have prepared this handy guide that should answer all your questions while giving you an actionable, easy-to-follow, step-by-step process from end to end. If you have any further questions after reading this article, don’t hesitate to reach out to our designers for clarity.
How are you planning to use your images?
First things first. Let’s talk about the destination for your images as this will dictate the output and resolution you will need in order to get the best possible result. Here are a few questions to ask yourself:
1. Will you use your final images on the web or are they intended for print?
This is a very important distinction, as print files need to be significantly larger – and not simply larger in surface area. For print, they need to be high-resolution files with a minimum size of 300 pixels per inch (PPI). For high-quality prints, this is essential as low pixel counts will result in a blurry, poor quality image.
Print images = 300 DPI
If your images are meant for the web, they still need to be good quality, but the pixel count should be low enough that the file will load quickly. Most monitors and mobile devices display at 72 DPI. If you are using a 300ppi image for a website it may not be visible or cause the image to load slowly on some browsers or mobile devices. This could be a problem for displaying your images to the end user.
Web images = 72 DPI
2. Do you need clipping path?…. or would you prefer a mask as a separate layers in a Photoshop file?
Clipping paths are useful if you plan to remove the background from an image or create new artwork from your images. You would need a clipping path if you are intending to use the image for use in a brochure, a magazine, as an element in a website design or to combine into a graphic image or if you intend to use text wrapping. A clipping path can also be used to create a selection and a mask in Photoshop. Clipping paths are best choice when using other programs such as Adobe Illustrator, Adobe InDesign and web construction programs to bring in product without bringing parts of the background or other unwanted image elements in the into the final result.
Clipping path = defined edges
If your intention is to do some additional work yourself and need the image edge to blend with other images then you may want to request a mask. Image with hair needs these types of transitions as well. If you would like a mask then request a Photoshop file returned to you, with a masking on the layers. Masking will include the right blended edge in each layer and masks can be dedicated to different elements within the image. Each will be saved as a separate layers to enable adjustment and background exchange that blend perfectly. Mask allow for a preset edge blend while a path must be adjusted for feather and transparency each time it is used as a selection.
Layered PSD with mask = edges with blending
3. Do you need a transparent background?
The type of image file we output will dictate whether you have a transparent background or not. Transparent backgrounds are handy when you are creating composite images (several images combined to make one final image) or if you need the image to stand out against a specific background. If you need a transparent background, your background-removed image will be output to a PNG file. The JPG files require a transparent background to be a solid color.
PNG file = Transparent background
Jpeg file = Solid background
4. What is the size of the image you need in terms of pixels?
Websites like Amazon have very strict product image specifications and quality standards. They will tell you exactly what dimensions your image should be in pixels and you must adhere to these requirements or your image will not display as intended. If you are planning to upload to Amazon, or any other e-commerce site, be sure you research their requirements first as it will save you a lot of frustration.
Understanding your product for optimum results
Whether you are putting together a catalog or populating your Amazon storefront, you need to understand what type of product you are selling in-order to adequately communicate your needs.
Is it a simple background removal? Or is it a more complex item? Knowing the answer will help us give you a more accurate quote for the work that needs to be done.
An example of a “standard” item might be apparel or a pair of shoes. Standard items are ones that require only one clipping path.
An example of a “complex” product shot would be chains, bracelets, tennis racquets, or hair. These items would require multiple clipping paths and/or masks and would be more labor-intensive to prepare for a successful background removal.
5. What other services do you need?
Depending on your image and its final intended output, you may want to consider some enhancements.
Shadows and reflections
Incorporating shadows and reflections into your background-removed image can add interest in your product and increase the potential for a sale. While shadows and reflections in photography can be a hindrance to quality product imaging, adding them in the post-production phase can add beauty and drama. Shadows and reflections draw the eye to the product.
In the editing phase, adding shadows and/or reflections can work to your advantage. They are a visual enhancement that lends depth to the item and brings the “wow” factor. This type of effect can be applied to any item, from beauty products to jewelry, and more. Some of the most common examples that come to mind are e-books. The author will have an image of the book created, but even though the book itself doesn’t exist in physical form, the image of the book cover is displayed with shadow to create the illusion of an item in physical space.
Keeping a set design aesthetic consistent across the range of your products is also a good idea, so think about how you would like your overall look represented. Your product shot may already have a shadow and if it does, does it add to the design? Will it be difficult to replicate in your next product shot? Consistency is important, so think about how a natural shadow will affect your plans going forward.
Here are some different types of shadows that you may want to consider in creating your design aesthetic.
A puddle shadow is simply a relative shadow under the product that is soft and adds weight. A complete shape shadow has perspective and is a shadow that mimics the entire shape of the product and fades to an angle into the image edge. A Drop Shadow is a shadow that directly contacts the product. It can be tight defined or the shadow can be soft. It always takes into consideration the direction of the “light” hitting the object. Drop Shadows can be produced naturally or added during the editing process. Drop shadow is usually used to enhance text but can also be applied to objects to give weight or prevent a floating appearance.
Do you need a reflection?
A reflection can enhance your product image in a very dramatic way. Adding a reflection can make your product seem like it is sitting on a reflective surface, taking your image from ordinary to extraordinary with a polished flair. Adding a reflection shadow will instantly add interest to an object and has the potential to completely change the look and feel of the image.
Do you want drama? Adding a reflection will definitely help.
Is the color of your image accurate or do you need it to be adjusted/color corrected?
If the color of your item does not exactly represent how it looks, you may want to consider color correction. The color may be incorrect for any number of different reasons. It could be that the lighting was poor when the shot was taken, the shot was over-exposed, there were reflections from a nearby object or background, or for any number of other reasons.
Fluorescent lighting renders very different results than incandescent lighting, for example. it produces a completely different skin tone and may not give you a color result on an object that is true to its nature. You always want to strive for the most natural looking representation of the colors in the image. They shouldn’t be too bright, too saturated or too dull.
Poor skin tone is a good example of an instance in which you would want to color-correct a portrait. You don’t want your subject to look too yellow, too pink, too green, too washed out, too dark – you get the idea. You always want your subject to look real and vibrant – or in the case of a human, to have a nice, healthy, natural glow. Vibrant and realistic images will get you noticed. Washed-out, dull, or strangely colored images will not. Remember, you are selling a product, not entering an art show.
Bottom line, you want your image to look great. If they don’t, you may risk being overlooked in favor of another product or company. The good news is, you don’t have to settle for a sub-standard or poorly exposed image. Color correction or color adjustment can help a great deal. In performing color adjustment and color correction, we look at what colors are dominating the image and which ones are absent. We aim for good contrast, luminosity, and overall balance.
Deciding whether your image needs color correction should be simple. Ask yourself: does it look like the item? Is the color of the item true in the image? Is it appealing to the eye? Sometimes even subtle adjustments can make all the difference.
Do you need to show the product in a different color?
If you have a product, such as shoes or apparel, that is available in several colors, there is no need to photograph each piece separately. In most cases, the color of an object can be changed quite effectively. Having all the available colors available for viewing is helpful for your buyers as they can see the object in all the colors you offer. This will help you sell more, as buyers are more likely to consider purchasing an item if they can view it in their color. It will also save you money during the photography phase as you will only have to shoot one item instead of several.
If you require several different color options, be sure to include accurate examples of the colors you need for us to use in rendering your final photos. Keep in mind that some people see and understand colors differently than others; meaning that what one person calls “blue” might be another person’s “turquoise”. Providing accurate product shots in the range of colors you offer will help you avoid costly returns and dissatisfied customers.
Do you need retouching to remove spots, reflections, glare, blemishes or wrinkles?
Touching up your photographs to remove imperfections is a great way to make your images look more professional. Spots on your image can happen for any number of reasons. You might have had dust on the camera lens, or in the case of scanned images, there could be fingerprints on the scanner glass or scratches on the photo itself.
Glare and reflections are a product of imperfect lighting, and in most cases, these too can be corrected during the editing process. Your image should accurately show your item without any such imperfections interfering with its representation.
Wrinkles in fabric can create unwanted shadows and they can also make the item look sloppy or ill-fitting. Imperfections such as these can be removed to obtain a more streamlined and visually pleasing result. If your item looks great, you will sell more, and arguably, that is what you want.
Wrinkles and blemishes on the skin can also be easily removed in the editing process. The results look completely natural and may give you pause about many of the “before and after” shots you see for skin care and anti-aging products. Not to say that all such products are a sham, but often the results are often enhanced to appear more dramatic.
So, if your model has a pimple or a cold sore on the day of your shoot, don’t fret. Too many freckles? No problem. If those laugh lines around the eyes and mouth look too pronounced, it’s super-easy to fix. Keep in mind, however, that where human subjects are concerned, perfection isn’t always the ideal. You want to make sure the result is as natural and as realistic as it can be.
Picsera is your own personal photo editing team. We work with photographers and businesses of all sizes, supporting your e-commerce success with image editing solutions that deliver the results you need.
Are you ready to place your order for background removal services? Learn more about our Background Removal Services or Click Here to request a free quote for your job. We would love to be part of your success story.
Removing backgrounds, as it relates to editing a photographic image, can be best described as the separation and removal of the background from the rest of the image.
Why Removing Backgrounds from Images Matters in eCommerce?
Image background removal is frequently used to showcase products professionally or when an object needs to be manipulated or composited into another image.
The technique of background removal is used by graphic designers, web designers, film compositors, and a range of other creatives working in visual mediums. The end result can then be used for:
- Product advertising
- Motion pictures
- And more
Once you have removed the background from your image, you can add it to other digital artwork to create a range of effects. If you are featuring the object in an infographic, a catalog or any other medium that is meant to highlight or draw attention to the object as a focal point.
When the background is removed from the image, the object will float on a transparent background. The background can then be filled with any pattern, image, or solid color you like.
In most situations, we replace the background with solid white. White is a neutral color and it focuses attention on the product/object and nothing else. This gives you a neutral canvas to work with, too, meaning that the product can be leveraged into any type of marketing campaign. Unlike lifestyle images—photos that depict people doing specific things or interacting with a specific product—products that are represented on a white background can be targeted to any demographic.
For instance, if you see an ad that shows a product being used by a woman, a man, a child, or a business person, you would rightly assume that the product is intended for that type of person. When your product is on a white background, it can be more ambiguous and universal, drawing the viewer’s eye to its features rather than highlighting its intended use.
If you are involved in selling online, whether through your own eCommerce website, eBay, Amazon or any other online marketplace, platform standards require your product images to be placed on a solid white background.
Besides Amazon policy, however, there are other reasons why you might want to consider a solid white background:
Draws attention: A white background draws immediate attention to the object. The more complicated the image is, the less impact it will make on the viewer.
Simple: Your product image stands out, looks uncluttered and clean on a white background.
Versatile: If your product shot has a plain white background, it can be used for a range of purposes on a wide variety of sites.
Consistency across your product range: If all of your product shots are set against a white background, it will lend a consistent look and feel to your website or online store.
Smaller file size: Removing the background from the product shot significantly shrinks the output file size. This means that your image will upload to the platform quickly, will load quickly when viewed, and will be viewable on a range of browsers.
Looks better on mobile: most people search, review and purchase products on their mobile devices, much more so than on desktops. The better you look on a mobile device, whether it is a smartphone or tablet, the better chances you will have at converting the sale.
Removing Backgrounds and Using White backgrounds drive profits
If you are selling online, your photograph is the single most important asset you have to drive the sale. It is the one thing that can really make or break the product, so it is in your best interests to make sure they are as clear and as high-quality as they can be.
Your product page may feature several elements from text descriptions to customer reviews and pricing. Despite the wealth of information the page might have, the user’s eye falls immediately on the photograph. You have that moment and not much more to capture their attention and drive the interaction towards a sale.
Keep in mind that your potential customer can’t touch or feel your product – they can only view the image. Therefore, that image should be the best possible representation of the product that you can offer.
Many studies have been conducted in order to prove the theory that a white background converts to a sale better than any other color, including a background image or pattern.
One such study, conducted by Microsoft, pitted two photos against each other to find out which one performed better. They found that the image with the white background increased click-through rate by an incredible 325 percent.
It is because of these results as much as the aesthetic of the site itself that provides the proof. One would assume Amazon knows what they’re talking about when it comes to selling.
Looking at the standards they expect their users to hold to, there are several important points to consider as it pertains to our subject here today. Here are the key takeaways:
- The product should make up 85 percent of the image frame
- It must not contain text or other graphics
- The full product must be in frame
- Backgrounds must be pure white
Your product image is meant to highlight the features of the object itself and should be zoomable so that you can see the product magnified in great detail.
In considering these guidelines, we can glean what Amazon considers to be the best possible photographic representation of a tangible product made available for sale. They want you to succeed as a seller, and they are giving you the tools to do so.
After all, their continued success hinges on yours.
How do I get my products onto a solid white background?
There are a few basic ways of getting your product shot onto a solid white background:
1. Shoot your product against a solid white background
Be sure that you are lighting the shot with the aim of minimizing any potential shadows. Experiment with camera angles to give yourself some options when choosing the best shot.
Professional photographers use sheets of white paper to shoot smaller objects or backdrops for portraits or larger objects. They will sometimes use flash in the background to overexpose everything but the subject, making the background appear bright white.
2. Shoot against any background and then remove the background with Photoshop
If you can’t manage to shoot your product against a bright white background, you can edit the photo after the fact. Using Adobe Photoshop, you can then use the background eraser tool, the magic eraser tool or the eraser tool to delete the background.
In the case of a photo with very crisp, well-defined lines that frame the product, this can be accomplished with just a few clicks. However, some objects will have uneven lines or a touch of shadow around its edges, so you may have to spend a little more time finessing the edges.
Once you have removed the background, you can add a solid white fill layer underneath, then save it as a jpeg, or to whatever image format you need. If you don’t use Photoshop, there are a range of other image editing apps you may want to consider, including GIMP and Paint.net, both of which are open-source and completely free.
3. Send your images to an editing company that specializes in background removal
There are many companies doing business on the web that specialize in photographic background removal. If you do not own Photoshop or a similar photo editing application, you may opt for this as it will give you excellent results with a fast turnaround time.
Ways to improve the look of your product when removing the background
Once you have removed the background from your product photograph, there are plenty of ways to further enhance your image to make it look the best it can be.
Some of the ways you can make your product photos look great include:
1. Color Correction
Depending on how your product is lit when you shoot it, you may be left with some color discrepancies between what the product really looks like versus the image. Color correction ensures consistency of tone and hue and can compensate for over or underexposure.
Color correction can also be leveraged as a color replacement tool, such as if you were selling a product line that came in a range of colors. In this case, you could use the same image over again, simply changing the color of the item to correspond to your available selections.
When correcting the color of an image, you need to adjust:
- White balance
- Black points
- White points
- Color saturation
Color correction is essential to obtain an accurate representation of your product. If your computer screen has not been properly calibrated, the color you see on your screen is, in many cases, untrue.
2. Photo retouch
One of the differences between professionally taken photos and those not taken professionally is in how the photos are finished. Photo retouching addresses a wide range of imperfections in your image and greatly enhances the end result. Some of these techniques could include:
Spot removal: Remove small imperfections such as dust on the lens, raindrops, light spots, and various visual artifacts.
Glare removal: Reduce, remove or tone down glare from too much exposure or imperfect lighting for a more balanced end result.
Blemish removal: Instantly remove blemishes from your subject’s skin or the surface of your product. Great for getting rid of smudges, dust, and scratches too.
Wrinkle eraser: Carve years off your subject’s life in a matter of seconds using Photoshop or the photo editor of your choice.
Whiten teeth: Whiten and brighten your subject’s smile for a gleaming, magazine-quality result.
3. Add reflections and shadows
Removing backgrounds and adding reflections and shadows to your product photos adds a bit of the “wow” factor, lending style and helping your images stand out from the rest. This can be accomplished with photography and lighting techniques, or it could be done in Photoshop after the fact.
Any products that have a modern look or aesthetic will look great with a little bit of reflection. Shadows and reflection can also add depth to an object, giving it more dimension and emphasizing its shine, shape, and character.
Remove Backgrounds like a Pro with professional clipping and retouching services
If you are engaged in selling online—no matter what type of product you sell—your product images are your calling card. Online, your customer cannot hold or touch your product, so they depend on your product images to tell them what they need to know. That means your product photography needs to be top-notch and in line with the standards set by eCommerce leaders such as Amazon.
In order to meet these requirements, your products need to either be photographed against a bright white background or they need to have the background removed and replaced. Many software tools are available to help you accomplish this, as are professional photo retouching and editing services like Picsera.
Picsera is your photo editing team. We work with photographers, businesses, and entrepreneurs to help support their eCommerce success with creative photography and post-production solutions that enhance your productivity and optimize your workflow. Based in the United States, we work with individuals and companies all over the world and would love to be part of your success story.
A business’ success is strongly dependant on its team. A weak, unmotivated team can slow the business down and prevent it from reaching its full potential. On the other hand, a unified motivated team can accelerate the growth of a business.
The issue is that building and managing teams can be tough. It requires mastering leadership skills that don’t always come naturally to every business owner. I’ve learned many of those skills growing Picsera, a company that provides product photography solutions for e-commerce.
Thanks to Picsera, I’ve mastered how to manage offshore teams and bridge the communication gap between US customer needs and an ever growing editing team. Here I’ve compiled my list of 15 tips that have helped me build and manage my previous and current teams. Hope you can find them useful too! (more…)
And, Do Your Photography Business a Favor
Photographer and marketing expert, Sarah Petty, shares sound strategies and advice for improving your photography business on her website the Joy of Marketing. Her lively coaching style, artfully produced materials, and marketing savvy will keep you engaged and inspired to take action.
A photographer in Springfield, Illinois, who specializes in children and baby portraits, Sarah is certified by the PPA as having one of the most profitable studios in the nation. She’s also written a NYT bestselling marketing book titled Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth.
With an MBA and more than 20 years of experience helping to build one of the world’s most recognizable corporate brands, Sarah is able to make marketing simple and actionable for the busy photography business owner. It is clear she has a passion for marketing, for photography, and for educating small business owners.
On the Joy of Marketing website you can find Sarah’s upcoming events, additional marketing resources that are available for download, as well as marketing materials available to purchase. Whether you’re looking for more information on creating a marketing plan or just want a few design templates for social media, you can find it on her website.
One free and valuable resource for any photographer is training on what to say when your clients ask for digital files. It is available immediately, on demand, as soon as you opt in. Other free content items available under Marketing Resources are:
1. Twelve Days to your Photography Marketing Plan
2. How to Raise your Prices without Losing all of your Clients
3. Case Study: the 60 Word Note that Landed me a $10,750.32 Portrait Order
Learn more about Sarah Petty and how to “make REAL money as a photographer”, by subscribing to her newsletter or registering for one of her events on www.joyofmarketing.com.
Selling yourself isn’t easy for everyone, and even though you may be a terrific photographer, if you can’t sell yourself, it’s going to be hard for you to have a successful business. Keep these keys in mind in order to close more sales and get paid the price you deserve.
1. Don’t compete on price.
If you think getting business makes sense by undercutting the market price for your services, you are mistaken. You didn’t sell your photography, you’ve just sold a commodity and you’ll never have the time or money to build a successful business. Plus, all of your customers will be price-driven, not quality-driven – which will make your business unsustainable.
2. Sell your service.
Although you may have a magnificent portfolio, not all clients can fully appreciate what makes one image better than another. You can separate yourself by selling a higher level of service. Spend the time upfront to get to know what your client is looking for and assure them of your ability to deliver what they desire -or how your style can achieve the results they desire (as long as you are certain you can). If they are concerned about your abilities, show confidence by selling them a per image price rather than a day rate. Nothing sells like confidence, and you just might make more money than you would have with your day rate.
3. Work large. Work smart.
A one-man shop is difficult to manage. You do the accounting, answer the phones and pay the bills. Find outside help with some of the more mundane tasks like culling, color correction and album making. Stick to what you do best and mark-up outside services to deliver faster, increase your suite of offerings and perfect your unique craft.
Explain your vision – what your way of seeing communicates. Illustrate the value of a strong image – how they define a moment in time, how the right image gives your customer something unique in value. Show the experience of an average photograph vs. an exceptional one.
5. Look for eye-openers, ask why you were chosen.
Find out what triggers people to purchase your photography – it’s as simple as following up and asking why your customer selected you and what did they like the most about using your services and expertise. This way you can further refine your message in the sales process.
To find out more about how your photography business can work smarter watch our working smarter series.
Free Photography Webinar with Clay Blackmore
If you’re a photographer looking to improve your portrait skills and consistency, this is a must see webinar!
August 11, 2015
2 p.m. Eastern,
11 a.m. Pacific
IT TAKES A MASTER TO CREATE MASTERS
Fun and engaging, Clay Blackmore is one of the few “Cannon Explorers of Light” and is recognized as one of most influential photographers in the world. Clay has developed this program for those who wish to learn the keys to creating world-class portraits.
YOU’LL LEARN TO:
• Pose, light and compose for the most dramatic images
• Formulate strategies to capture individuals, couples, groups, men, women, children and brides
• Plan your shoots for success
• Harness the light indoors or outdoors
• Produce consistent results
This webinar is limited to the first 250 registrations. Register today!
“Clay does not walk you through the course, he runs you through it holding your hand like you are both being chased through Central Park by Godzilla. Everything is explained well and examples are both amazing and inspiring. I am still taken back that there is so much useful information here in this program, well worth a look for anyone wanting to get started, improve, or if you are just looking for some new techniques.”
View more of Clay Blackmore’s photos on his website.
We’re the team behind your images with one goal, to increase your productivity.
With easily accessible technology and an abundance of software applications to enhance images, customers have much higher expectations than ever before. Enhancing your images is essential for improving your photo business; whether you’re a wedding, portrait, real estate or product photographer.
The digital age has made the photography business increasingly competitive and more time consuming. All photographers have to work with technology, but they don’t need to master every aspect to be successful. The photographer “jack-of-all trades” operating model is unsustainable. Delegating some post production activities is crucial for avoiding burnout and ensuring success. Picsera is a passionate team of photographers, digital imaging artists and technology innovators assisting photographers by streamlining their entire post production workflow.
In the days of film, photographers would turn to photo labs to do refined processing, editing, and retouching. Today these refinements have become more of the photographer’s responsibility. However, imaging programs such as Photoshop and Lightroom are very advanced and can take years to master. Picsera’s team of photo editors and retouchers have more than 30 years of combined experience with Adobe Photoshop Lightroom, Adobe Photoshop, and other leading tools on the market from Nik Software, Topaz, OnOne Software, VSCO, Perfectly Clear, Fundy Software, and a variety of others.
- Photo organization
- Image enhancement
- Album design and multimedia presentation
- Photo sharing and social media
Picsera helps your photo business through photo editing, retouching, album design and workflow innovation. Picsera offers photographers a wide range of post-production services that are available as a complete bundle or as an individual a la carte basis. Visit our Services page or watch our videos below to learn more:
Thank you to all who entered the Picsera500 Sweepstakes. Joan Loy won a $500 gift card to purchase equipment of her choosing from B&H Photo. Check out these great deals from B&H Photo, “The Professional’s Source” for photography equipment:
For the Sweepstakes, Picsera introduced Picsy, the Photog gear-bot. Great new gear that photographers love is exactly what makes Picsy come to life! Remember to look for Picsy during more upcoming events and special announcements.
Picsera aims to make photographers lives easier through post-production services, technology and education. Our affiliate program membership with B&H is just one step closer to fulfilling our mission.
Get Great New Gear Photographers Love
Picsera announces the Picsera500 Sweepstakes and its affiliate membership with B&H Photo, which is known as “The Professional’s Source” for photography equipment. Entrants of the Picsera500 sweepstakes will have a chance to win a $500 gift card to purchase equipment of their choosing. Great new gear photographer’s love includes these latest items at B&H:
To kick off the event, Picsera introduces Picsy, the Photog gear-bot. The great new gear that photographers love is exactly what makes Picsy come to life! Enter to win now and look for Picsy in social media and on our website to announce the winner on May 7, 2015 at 12:00 p.m. Eastern.
Picsera aims to make photographers lives easier through post-production services, technology and education. Our affiliate program membership with B&H is just one step closer to fulfilling our mission.
Remember to look for Picsy during more upcoming events and sweepstakes announcements!
At the 2015 Wedding and Portrait Photographers International Conference and Expo
Clay Blackmore, an award-winning Canon Explorer of Light and friend of Picsera, is teaching “Adding Motion to Stills—Extending Your Reach and Increasing Your Revenue” at the Wedding and Portrait Photographers International (WPPI) Conference and Expo, Wednesday March 4 from 8:30 to 10:00 a.m. By using the capabilities of his DSLR, Blackmore has turned his wedding and portrait business into a full-service, multimedia studio that offers the latest in high-production films.
“Photographers had an old adage, “If you’re in the darkroom you’re not making money, now it’s “If you’re at the computer!…,” said Blackmore “By choosing a post-production service provider photographers can delegate the more mundane tasks like culling, color correction and album making and at the same time can deliver faster, increase their suite of offerings, and perfect their unique craft.”
Photographers can maximize their time by delegating image enhancement activities to image experts. Specializing in post-production services, Picsera’s passionate team of digital imaging artists and technology innovators have experience with the most advanced imaging software available such as Nik Software, Topaz, OnOne Software, VSCO, Perfectly Clear, Fundy Software, and a variety of other applications.
“Every photographer has to work with technology, but they don’t need to master every aspect to be successful,” said Blackmore. “Today’s imaging programs such as Photoshop and Lightroom are very advanced and can take years to master. And, with today’s cloud technology, you don’t need to own a large studio to take advantage of services like Picsera’s.”
Recently Blackmore packed the house at the Virginia Professional Photographers Association (VPPA) 2015 Mardi Gras Convention, where he presented “Weddings: Good, Better, Best!” Don’t miss Blackmore’s presentation at WPPI and remember to stop by Picsera’s Booth (#1271) at WPPI Expo. Expo hours are, Monday and Tuesday, March 2-3, 10:00 am – 4:00 pm, and Wednesday, March 4, 10:00a.m. to 3:00 p.m.
“Running a business is a balancing act. At my studio I have had ten different employees over the past couple years and each person has their own way of doing things,” Blackmore said. “With Picsera we’ll have a new standard of production that is streamlined.”