Skip to content
Home / Technology & Tips / Page 4

Technology & Tips

Picsera

6 Essential Jewelry Marketing Tips to Improve Your Presence Online

The market is shifting. More and more buyers are buying jewelry online, as you can see in this Forbes article. Even if you don’t make a sale through your e-commerce site, you can always encourage potential customers to visit your store in person. Thus, having an online presence it’s not an option, but a necessity.

However, it’s not enough to have a website and just let it sit. If you build it, people will just not land on your website by accident. You have to implement jewelry marketing tactics to attract visitors to your site.

To help you start-up your jewelry marketing plan we compiled a list of tips that can help you get noticed online.

Read More »6 Essential Jewelry Marketing Tips to Improve Your Presence Online
Picsera

The Simplified List of Amazon Product Image Requirements

Amazon product image requirements can seem daunting, but don’t worry, here we have compiled the full list of requirements.

In general, Amazon wants clear images that are true to the actual product and have minimal props. In other words, they just want to make sure customers get an accurate representation of the product they will receive. The primary image is called MAIN and is the most important photo in your gallery. You can provide up to 8 alternative images.

Read More »The Simplified List of Amazon Product Image Requirements
Picsera

The Step-by-Step Guide on How Shoot Reflective Products Like a Pro

For those of you who sell highly reflective products, such as sunglasses, you might find this article pretty useful. We know that you are just like every other e-commerce business out there. You want to have attractive images of your products that enhance your sales. Shiny or reflective objects are some of the most difficult items to photograph. We won’t lie to you this is going to stretch your photography skills to their limits. But the good news is once you figure out the process it will get a lot easier.

Read More »The Step-by-Step Guide on How Shoot Reflective Products Like a Pro
Picsera

11 Creative Ways to Increase Portrait Sales

It’s no secret that the photography market has changed. We are living in challenging times. Portrait photographers are now battling a multitude of factors that affect profitability. The good news is that there are a lot of creative methods of increasing your sales from portrait sessions. It’s time to start thinking outside of the box. Consider how you can impress clients and encourage them to value your work.

Read More »11 Creative Ways to Increase Portrait Sales
Picsera

The Basics of Editing Product Photos

Now it’s time to sit down at the Computer!!

Editing images is an important step in creating a polished and professional-looking product shot. It’s also the key to creating a strong brand customers will find appealing. Editing is not easy. In this stage of the process, you will need to take the time to polish your images. Editing requires special programs and some specialized training. It can take years to learn all the complexities of using a program like Photoshop.Read More »The Basics of Editing Product Photos

Picsera

How to Take Product Photos that Sell- Everything from Cameras to Lighting

You Need Excellent Tomatoes to Make an Amazing Sauce… Any good cook will tell you that the tomatoes are the all-important base for creating a truly delicious Bolognese sauce. The same holds true for capturing beautiful product shots. The image needs to be high quality (brightly lit and high resolution) and composed well. Without these two elements, no amount of editing skill will bring out the true quality of your product. The editing of your images can only be as good as the image you take. There is no magic wand that turns a poor image into a great image. It is essential that you have a good base product to work with.
Read More »How to Take Product Photos that Sell- Everything from Cameras to Lighting
Picsera

Expert Tips to Improve your Photo Retouching Skills

Retouching is an essential part of the portrait photographer’s workflow. In this day and age, you must understand that clients want to look their best in portraits. This means we need to use Photoshop to refine their look. I often hear statements like “You will work your magic and make me look a little younger right?” It’s unavoidable people want to look perfect in their portraits. As much as I try to fight against it I have to retouch photos. I want to make some sales after all.

Read More »Expert Tips to Improve your Photo Retouching Skills
Picsera

The Finer Points of Global Adjustments and Color Correction

In our previous article The ABC’s of Color Correction we discussed the difference between global adjustments and retouching. We also looked at adjusting the black and white points to create a balanced histogram. In this article, we will further discuss the types of global adjustments that can be made to your images.

We’ll cover different ways to crop images, composition techniques, and the use of the Rule of Thirds. We will also touch on using presets to create an artistic style for your portraits. All of these elements are a part of the second stage of your post-processing workflow. They are just as important to creating a polished-looking product as any other stage of your workflow.

Read More »The Finer Points of Global Adjustments and Color Correction