Now it’s time to sit down at the Computer!!
Editing images is an important step in creating a polished and professional-looking product shot. It’s also the key to creating a strong brand customers will find appealing. Editing is not easy. In this stage of the process, you will need to take the time to polish your images. Editing requires special programs and some specialized training. It can take years to learn all the complexities of using a program like Photoshop. (more…)
You Need Excellent Tomatoes to Make an Amazing Sauce…
Any good cook will tell you that the tomatoes are the all-important base for creating a truly delicious Bolognese sauce. The same holds true for capturing beautiful product shots. The image needs to be high quality (brightly lit and high resolution) and composed well. Without these two elements, no amount of editing skill will bring out the true quality of your product.
The editing of your images can only be as good as the image you take. There is no magic wand that turns a poor image into a great image. It is essential that you have a good base product to work with.
Retouching is an essential part of the portrait photographer’s workflow. In this day and age, you must understand that clients want to look their best in portraits. This means we need to use Photoshop to refine their look. I often hear statements like “You will work your magic and make me look a little younger right?” It’s unavoidable people want to look perfect in their portraits. As much as I try to fight against it I have to retouch photos. I want to make some sales after all.
In our previous article The ABC’s of Color Correction we discussed the difference between global adjustments and retouching. We also looked at adjusting the black and white points to create a balanced histogram. In this article, we will further discuss the types of global adjustments that can be made to your images.
We’ll cover different ways to crop images, composition techniques and the use of the Rule of Thirds. We will also touch on using presets to create an artistic style for your portraits. All of these elements are a part of the second stage of your post-processing workflow. They are just as important to creating a polished looking product as any other stage of your workflow.
Make your hard work show its true colors!
It’s time move on to the second stage of the photo editing workflow. The second stage involves making global adjustments to your photographs. In this stage, you are now focused on taking your beautiful images and tweaking them to bring out their true character and flare.
Here’s an example of a file that has had global adjustments made. The white balance, black and white points, vibrancy and exposure were slightly adjusted to enhance the image:
Most photographers will use Lightroom or Camera Raw to make color corrections to their images. They are extremely easy to use and very popular. Lightroom was designed for photographers. It contains all the required dialogue boxes within the develop module for making color corrections. Camera RAW is just as powerful as Lightroom both programs will produce beautiful results. They use the same image editing engine so feel free to adjust your work using this program. (more…)
Like any process, it’s important to have a good base to your workflow. Photographers need to understand just how important post-processing is to the whole business of photography.
You should picture your workflow as a tree.
The roots have to be strong for the tree to grow. Without a solid and efficient process of importing, backing up, keywording, and copyrighting your images the rest of your workflow will suffer. Being efficient means you increase your productivity and your profitability.
For portrait and event photographers this means you spend more time finding prospective clients and shooting sessions. As much as I have advocated for post-processing we still make money taking photos not sitting behind a computer. Our post-processing methods need to enhance our business not slow it down. Follow these steps to enhance the first phase of your post production workflow.
It has happened to the best of us. We save a file thinking it would be safe on our computer and then the file gets deleted by accident. All the work that you put into it disappears in a second. Don’t let this happen to you! This 3-2-1 rule will help you keep your files safe from any accidents. Watch this quick video to learn more:
Do you have other tips to back up your files or images? Let us know in the comments below!
Dehaze is a great tool for a lot of different types of work. Now it is available to be used with the Brush tool within Lightroom. Dehaze can automatically fix the “Washed Out” look when selectively lightening an area with the brush. See how the Lighthouse person looks rather foggy or hazy when only applying an increase in exposure to the dark shadow of his face and beard using the Selective brush.
When many professional photographers think of the social media photo publishing site and application Instagram, they probably think of “selfies” and hipsters posting pictures of their food. While this stereotype certainly has a basis in reality, social media platforms and Instagram in particular, are becoming an increasingly important asset for professional photographers looking to expand and improve their own business and operations as well. It’s no longer just social. When used properly, apps like Instagram can actually help make you money.
Instagram can be used in many different ways. Obviously, its a great forum to share your best images, but don’t make that the only focus. Your followers would love customer-based images. Get permission from your old clients to post their picture and comment on it. Another good technique is to show behind-the-scenes. Have a particularly complicated lighting setup for a shoot? Snap it with your phone and post it. Show what it takes to get those great images!
While employment of photographers is projected to grow over the next few years, it’s not expected to do so very rapidly (recent estimates put it around 3% from 2014 to 2024). In fact, the growth of this industry is expected to be slower than the average for all occupations. Whether you’re looking to get hired into a lucrative, salaried position with a big firm or just want to increase your personal entrepreneurship, photo publishing on Instagram can help people who specialize in picture taking and professional photo editing services do just that. Here are three ways how.
- Free and Popular Platform: The first, and most obvious, reason professional photographers should use Instagram as a photo publishing outlet is simply because it’s free and a lot of people use it. Why wouldn’t you want a place to put up virtually as many pictures as you can take, free of charge, where the entire world can see them? According to one recent study, professional photographs were twice as likely as user-generated photographs to be shared.
- Networking and Connections: Along the same lines is the countless opportunities for connection and networking that open themselves up to you when you engage in regular social media use on a platform like Instagram. Chances are good that if you use Instagram long enough (and correctly), you’ll stumble upon project opportunities you otherwise would have known nothing about. All it takes is the right person to see your picture, and next thing you know they’re calling your office to schedule an appointment.
- Easy and Efficient: In terms of overall usability, Instagram is an incredibly easy photo publishing tool. Whether you’re taking pictures with your professional camera equipment or snapping some quick shots with your cell phone, Instagram lets you upload and share pictures with ease.
An online photo publishing platform like Instagram is one great, easy, and free way to expand your reach and grow your business! Let Picsera help optimize your posts!
High-dynamic-range imaging, or HDR processing, is a process in which a picture is taken with a much broader, more dynamic range of light exposure than is typically normal. Essentially, through HDR processing, one can take and reproduce pictures that more accurately reflect the environment as the human eye actually sees it in real life. Whether that means extremely bright, exceptionally shadowy, or any condition in between, the result is a much clearer, overall better picture.
At Picsera, we know that becoming a master photographer is important to the majority of our clients. From professional photo editing services to photo retouching, getting every detail of a picture just right is crucial. The photography industry can be something of a family, but ultimately, you need to be able to compete with your peers, and if you’re not using this innovative technique, it’s going to be increasingly hard to do so. That’s why learning how to use and incorporate HDR processing into your work is an invaluable tool in today’s market.
HDR imaging is often used for business, marketing, and advertising purposes. Online advertising alone is a $149 billion annual business. Industry leaders are more than happy to pay a little extra to get the best quality of work they can in most cases. Learning how and when to use this skill can go a long way in helping even a great photographer progress his client portfolio to the next level.
A lot of people want something they can’t necessarily get from the kid with a camera down the street. Our HDR processing software combined with your picture capturing skills can make for the perfect combination to elevate your business.
Contact Picsera today to find out how we can assist you with this valuable and important photo taking process.