The primary goal of an ecommerce website is to convert visitors into customers. It entails engaging a visitor effectively from the minute they arrive on a site, and guiding them until they make a purchase. This requires an ongoing process of website optimization to ensure the best user experience.
Many e-commerce platforms such as Shopify, have enabled businesses to easily optimize their site without needing much coding or design knowledge. While this is a truly beneficial offering for small business owners, it can also lead to making mistakes that jeopardize conversions. Learn from these top 5 mistakes that could be costing your business revenue growth. (more…)
Photographing clothing is a little different from shooting other kinds of products. If you’re shooting necklaces or earrings, the required materials are fairly simple. These two items are much more sturdy and sometimes easier to set up. Prepping clothing for product photography requires some basic tools that will make the job easier. In fact photographing clothing can be quite difficult without these tools. So, without further ado here are our list of basic but oh so necessary tools for prepping clothing for a product photography session.
An ecommerce product page is a canvas of potential conversions depending on how you “paint” it. That seemingly small page offers a myriad of clever optimizations to get customers to push the “add to cart” button. Use these examples as a check list against your existing product page to make sure you are making use of every opportunity to convert. If you are setting up your first ecommerce site, these tips can help you shape an ideal ecommerce product page. (more…)
Another month has come to an end. We say goodbye to June with a recap of the latest news in the e-commerce and photography world. Let’s get started… (more…)
As more and more retailers continue to swap brick and mortar stores for ecommerce ones, product photography has become increasingly important. This has brought issues and bottlenecks to the selling process. Before, retailers just had to purchase products and place them in stores, now they have to prep, photograph, edit, and upload photos as fast as possible to sell and turnaround inventory fast. And all this workflow has to be completed while keeping product photography costs low and quality standards high. (more…)
In this week’s roundup, we’ll discuss about some new technology and what it can represent for businesses worldwide.
Mobile user experience has become one of the primary focuses in the last couple of years. So much so, that if your website is not mobile friendly, Google will penalize you by decreasing your online ranking. The issue is that with so much attention in factors such as user experience, we have forgotten about important details like mobile security. As the article states, “Behaviors that are used as flags to aid fraud prevention for desktops may not fully be applicable for the mobile experience. Ninety percent of merchants are reported to use the same fraud prevention tools across channels. This may be creating a major blind spot that could allow mobile ecommerce fraud to thrive if left unchecked.”
Ok, this article is more of a fun article. You may not be able to use this information to increase sales or improve your photography. but the story was so surprising,we couldn’t pass on it. The secret behind this idea is Wifi. As it travels through a room and bounces off objects, it can help create shapes which in turn can create images. As one of the creators, Philipp Holl, stated: “It can basically scan a room with someone’s Wi-Fi transmission,” He’s a 23-year-old undergraduate physics student at the Technical University of Munich. He told Business Insider the device was part of a thesis, but was later submitted as a study.
First came Siri, now we have Google Home and Alexa from Amazon. Voice assistants are becoming increasingly popular. Although useful, this new trend can bring good and bad consequences to businesses. One of the new changes we may start noticing is having ads in Google home assistant. Alike other paid ads from Google, assistant ads will help people find what they’re looking for, just through voice.
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Welcome to the third installment in our series of blog articles designed to guide you on how to photograph necklaces to get professional looking images of your jewelry. We’ve previously provided you with the technical know-how to shoot earrings, and how to shoot rings. This time we’re going to focus on giving you the skills you need to photograph necklaces. Once you’ve finished shooting, don’t forget to contact us, and we’ll edit the images and prepare them for the web. We’re cost effective and here to help with your e-commerce needs. (more…)
In this week’s roundup we’ll talk about lighting techniques. Lighting is one of the most important factors in creating a high quality photo. It can help highlight you subject’s features, or fade them away completely. Below, you’ll find a compilation of lighting articles recommended by our team.
In this video created by KINETEK, you’ll discover lighting techniques to use in 3 basic types of surfaces: reflective, transparent, and neutral. What we love about this video is that it helps grasp the concept of lighting techniques beyond just focusing on a specific subject like products or portraits. It explains things in terms of surfaces, reflection, and space.
Headhshots can be tough to shoot. The whole face has to be illuminated, but at the same time, there has to be enough contrast to give depth to the subject. In this article by Digital Photography School, you’ll learn effective set ups to shoot corporate, acting, or any other type of headshot you’d like to shoot.
Learn from these 5 major product lighting mistakes to enhance the quality of your product images and have better looking products on your site.
Hope you enjoyed this week’s articles! Come back next week for another dose of ecommerce and photography advice.
Do your product images look too dark or too light? Or maybe they just look off and you don’t know why? Chances are you’re having lighting issues. Proper lighting is one of the most important factors in good photography, so it can make or break your images. So much so, that many lighting mistakes are unfortunately unfixable in post production (photo editing).
And we all know how important it is to shoot high-quality images of our products. There’s no way around it. Good photos sell products. Bad photos push buyers away.
Here at Picsera, we see it all. We see good product photos that we then polish and turn into amazing images to help sell products. But we also see terrible product photos that no matter how hard we try we just can’t fix.
To help all our ecommerce store owners, we’ve compiled our list of the top 5 major product lighting mistakes to avoid at all costs. Avoid these errors to enhance the quality of your images and have better looking products on your site. Let’s get started! (more…)