As technology keeps evolving, we need to stay on top of the latest trends to remain competitive in the market. Read the latest news below:
Recode interviews Tristan Walker, owner of Walker and company, to discover how he was able to raise $33 million from well-known VC firms like Andreessen Horowitz and Google Ventures. Just a change in your sales pitch may open more door than you’ve ever imagined.
As you may know, videos are becoming a must-have on websites and social media. They usually get more engagement than written content or images. Learn how to use explainer videos on your website to increase sales!
Whether you’re looking to build your YouTube channel, or just create a quick explainer video for your site, lighting is key. Unfortunately, many lighting kits cost a fortune and take too much space. Use this video to build your own lighting kit for video with just $150.
Stay tuned each week for our e-commerce and tech roundups by signing up to our newsletter below.
You just took a shot of a beautiful magenta shirt, you go to upload it to your computer and it looks pink! No problem, you could just edit it, right? Hmm…not exactly. You can play around editing one photo, but when you have hundreds of photos that have to be true to color, the problem becomes much bigger. (more…)
Ask any professional photographer, and they will tell you just how difficult it is to take high-quality shots of jewelry. The very nature of the product creates the challenge. Small and highly reflective items make it difficult to capture accurate photographs of the items. If you are running an e-commerce business, you know how important it is to capture accurate images of your jewelry. Nothing is worse than a dissatisfied customer who feels that the product they purchased isn’t reflective of the images you placed in your online store. (more…)
The market is shifting. More and more buyers are buying jewelry online, as you can see in this Forbes article. Even if you don’t make a sale through your e-commerce site, you can always encourage potential customers to visit your store in person. Thus, having an online presence it’s not an option, but a necessity.
However, it’s not enough to have a website and just let it sit. If you build it, people will just not land on your website by accident. You have to implement jewelry marketing tactics to attract visitors to your site.
To help you start-up your jewelry marketing plan we compiled a list of tips that can help you get noticed online. (more…)
This answer was originally written in response to a Quora question
If you’re asking this question, I’m guessing you’re a pro photographer or e-commerce business. I’m going to answer this question from a business perspective since it applies for photographers and e-commerce businesses. (more…)
If there’s one thing I’ve learned from e-commerce is that images communicate with potential buyers in ways that words just can’t. It was an important lesson to learn, and I learned it the hard way. I started my site several years ago. I pictured the money rolling in. I pictured myself selling to millions. (more…)
Amazon product image requirements can seem daunting, but don’t worry, here we have compiled the full list of requirements.
In general, Amazon wants clear images that are true to the actual product and have minimal props. In other words, they just want to make sure customers get an accurate representation of the product they will receive. The primary image is called MAIN and is the most important photo in your gallery. You can provide up to 8 alternative images. (more…)
For those of you who sell highly reflective products, such as sunglasses, you might find this article pretty useful. We know that you are just like every other e-commerce business out there. You want to have attractive images of your products that enhance your sales. Shiny or reflective objects are some of the most difficult items to photograph. We won’t lie to you this is going to stretch your photography skills to their limits. But the good news is once you figure out the process it will get a lot easier. (more…)
It’s no secret that the photography market has changed. We are living in challenging times. Portrait photographers are now battling a multitude of factors that affect profitability. The good news is that there are a lot of creative methods of increasing your sales from portrait sessions. It’s time to start thinking outside of the box. Consider how you can impress clients and encourage them to value your work. (more…)
Now it’s time to sit down at the Computer!!
Editing images is an important step in creating a polished and professional-looking product shot. It’s also the key to creating a strong brand customers will find appealing. Editing is not easy. In this stage of the process, you will need to take the time to polish your images. Editing requires special programs and some specialized training. It can take years to learn all the complexities of using a program like Photoshop. (more…)