The iPhone is without a doubt the most popular camera sold today. With so many people shooting on iPhones we receive requests for iPhone images to be retouched quite frequently. Unfortunately, it’s difficult for us to work on the standard JPGs that come from the iPhone as they are highly compressed 8 bit JPGs and a lot of data is missing from the files. Don’t get me wrong, iPhone pictures are usually really good in terms of color, contrast, and exposure because Apple has invested hundreds of millions of dollars perfecting their JPG rendering engine. However, there are times when an iPhone image needs to be edited to create a different artistic style or simply to retouch blemishes or retouch certain areas of the image. Well, we no longer have to say no to people who want us to retouch their iPhone images because in February of 2017 Apple made it possible to capture RAW images on the iPhone.
RAW is a file format that contains all the information captured by the camera’s sensor. Think of a RAW file as a film negative. When you shoot film, you capture information onto the negative, but you can’t see the image until the film is processed with chemicals. As the name implies, a RAW file contains unprocessed “raw” information. Raw files are much bigger than JPGs because they are not compressed . In addition, RAW files typically look flat and and dull straight out of the camera because they haven’t had any processing done to them.
The benefits of RAW images are increased dynamic range and the flexibility to process an image on a computer as many times as you want creating different styles and looks without ever damaging the file. On the other hand, JPGS are already processed and a lot of the data captured by the sensor is discarded when the camera’s processor generates the JPG making it much more difficult to edit the file. Yes, it’s possible to edit a JPG, but the results are never quite as good as editing a RAW file. Watch this video to help you understand the benefits of RAW vs JPG capture.
How to get RAW files from the iphone
Apple made it possible for 3rd party app developers to interact through code with the iPhone to pull the RAW files. Each camera company has their own proprietary RAW format, but Apple has adopted Adobe’s RAW format called the DNG which stands for Digital Negative. If you want to shoot in RAW format you will need to download a special app from the App Store. There are several apps available but three worth trying are Lightroom Mobile, Halide, and ProCamera.
The tool we have tested at Picsera is Lightroom Mobile. The quick video below explains how to use Lightroom Mobile to export a RAW file from your iPhone. For a more in depth article on how to get started with Lightroom Mobile for Lightroom Classic, please go to the Adobe website for details.
Today’s photography tip teaches how to get the money shot! Watch this short video to find out the secret that the world’s top photographers have known for years.
A business’ success is strongly dependant on its team. A weak, unmotivated team can slow the business down and prevent it from reaching its full potential. On the other hand, a unified motivated team can accelerate the growth of a business.
The issue is that building and managing teams can be tough. It requires mastering leadership skills that don’t always come naturally to every business owner. I’ve learned many of those skills growing Picsera, a company that provides product photography solutions for e-commerce.
Thanks to Picsera, I’ve mastered how to manage offshore teams and bridge the communication gap between US customer needs and an ever growing editing team. Here I’ve compiled my list of 15 tips that have helped me build and manage my previous and current teams. Hope you can find them useful too! (more…)
This post by Jill Kocher of Practical eCommerce teaches 7 tips that make an eCommerce blog interesting for your readers while valuable for your Search Engine Marketing strategy. In a nutshell, the seven tips range from keeping your content interesting, including topics shoppers care about, interlinking with product pages, maximizing navigation, and hosting the blog on your ecommerce domain. If you’ve been struggling to get started on your blog or if you aren’t getting enough ROI (Return on Investment) from your blog, this short article will make it easy for you to get an effective blog.
Conversion optimization is a science and there is an entire industry of user interaction consultants who command very high wages helping companies design their ecommerce sites. A conversion is anything from getting a user to register on your website, to adding a product to the shopping cart, to clicking the Buy Now button and ultimately clicking the Submit button after entering their credit card information. Before you spend the big bucks on a website conversion specialist, have a look at concise article. Pamela Hazelton from Practical eCommerce provides a very straightforward approach to designing web pages for high conversion.
If you’re selling a commodity like product or service that can be purchased just about anywhere online, the it can be really difficult to compete. Large internet retailer have recently started using technology such as bots, artificial intelligence, and robots to lower the cost of customer service and still offer a great customer experience. Smaller businesses don’t always have the budget to invest in these types of innovation, but Richard Adhikari from eComomerce Times offers some very practical tips on how to provide great customer service without breaking the bank account.
As more and more retailers continue to swap brick and mortar stores for ecommerce ones, product photography has become increasingly important. This has brought issues and bottlenecks to the selling process. Before, retailers just had to purchase products and place them in stores, now they have to prep, photograph, edit, and upload photos as fast as possible to sell and turnaround inventory fast. And all this workflow has to be completed while keeping product photography costs low and quality standards high.
I am passionate about photography this is one of the main reason why I decided to start Picsera. Vacations are always a time for me to really experiment and hone my skills. This past summer my family and I toured California and I spent some time experimenting with HDR and panoramas. Here are some of my favorite shots from the trip.
We are hiring a sales manager with experience selling software and/or services to eCommerce businesses. This position reports to the company founder and offers a base salary and commission commensurate with experience.
- Leverage personal contacts and set up appointments to make presentations
- Find new opportunities by researching and being resourceful
- Make cold phone calls and sending out emails
- Gain a clear understanding of customers’ businesses and requirements
- Listen to customer requirements and present appropriately to make a sale;
- Maintain and develop relationships with existing customers in person and via telephone calls and emails;
- Respond to incoming email and phone enquiries;
- Negotiate the terms of an agreement and close the sale;
- Gather market and customer information;
- Network at industry events and attend trade shows;
- Work with Production Manager to calculate price quotes;
- Create detailed proposals that command credibility and inspire confidence
- Think quickly on your feet and challenge customer objections with thoughtful responses
- Identify new opportunities to expand customer relationships
- Experience selling eCommerce technology to a variety of industries including apparel, jewelry, shoes, eyewear, pet supplies
- Minimum of 1 to 3 of sales experience required
- Proven track record of meeting sales quotas
- Excellent written and verbal communication in American English
- Capable of managing multiple opportunities in parallel
- Ability to cope in a high pressure environment
- Proficient with standard systems including CRM, eCommerce, online chat, social media, and email.
- Able to think independently and solve problems
- Able to persuade others
- Energetic, Meticulous, Detail Oriented, and Thoughtful
Interested candidates should email firstname.lastname@example.org.
The primary goal of an e-commerce website is to convert visitors into customers. It entails engaging a visitor effectively from the minute they arrive on a site, and guiding them until they make a purchase. This requires an ongoing process of website optimization to ensure the best user experience.
Many e-commerce platforms such as Shopify, have enabled businesses to easily optimize their site without needing much coding or design knowledge. While this is a truly beneficial offering for small business owners, it can also lead to making mistakes that jeopardize conversions. Learn from these top 5 mistakes that could be costing your business revenue growth. (more…)
“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.”
– Jeff Bezos founder and CEO of Amazon
Amazon is not only the world’s largest e-commerce site, it is also a powerful search engine. Your product pages must employ the best SEO practices for the Amazon algorithm to bring your target customers to your products. Optimizing your content for Amazon is a slightly different procedure from what you have learned to do for Google. (more…)
There is an exclusive club online and its membership is reserved for an elite few. We’re talking about making it to the first page on a search engine. If you get there, you can benefit from having additional exposure and in turn, higher conversions. (more…)
Photographing clothing is a little different from shooting other kinds of products. If you’re shooting necklaces or earrings, the required materials are fairly simple. These two items are much more sturdy and sometimes easier to set up. Prepping clothing for product photography requires some basic tools that will make the job easier. In fact photographing clothing can be quite difficult without these tools. So, without further ado here are our list of basic but oh so necessary tools for prepping clothing for a product photography session.