The market is shifting. More and more buyers are buying jewelry online, as you can see in this Forbes article. Even if you don’t make a sale through your e-commerce site, you can always encourage potential customers to visit your store in person. Thus, having an online presence it’s not an option, but a necessity.
However, it’s not enough to have a website and just let it sit. If you build it, people will just not land on your website by accident. You have to implement jewelry marketing tactics to attract visitors to your site.
To help you start-up your jewelry marketing plan we compiled a list of tips that can help you get noticed online. (more…)
This answer was originally written in response to a Quora question
If you’re asking this question, I’m guessing you’re a pro photographer or e-commerce business. I’m going to answer this question from a business perspective since it applies for photographers and e-commerce businesses. (more…)
If there’s one thing I’ve learned from e-commerce is that images communicate with potential buyers in ways that words just can’t. It was an important lesson to learn, and I learned it the hard way. I started my site several years ago. I pictured the money rolling in. I pictured myself selling to millions. (more…)
Amazon product image requirements can seem daunting, but don’t worry, here we have compiled the full list of requirements.
In general, Amazon wants clear images that are true to the actual product and have minimal props. In other words, they just want to make sure customers get an accurate representation of the product they will receive. The primary image is called MAIN and is the most important photo in your gallery. You can provide up to 8 alternative images. (more…)
For those of you who sell highly reflective products, such as sunglasses, you might find this article pretty useful. We know that you are just like every other e-commerce business out there. You want to have attractive images of your products that enhance your sales. Shiny or reflective objects are some of the most difficult items to photograph. We won’t lie to you this is going to stretch your photography skills to their limits. But the good news is once you figure out the process it will get a lot easier. (more…)
It’s no secret that the photography market has changed. We are living in challenging times. Portrait photographers are now battling a multitude of factors that affect profitability. The good news is that there are a lot of creative methods of increasing your sales from portrait sessions. It’s time to start thinking outside of the box. Consider how you can impress clients and encourage them to value your work. (more…)
Now it’s time to sit down at the Computer!!
Editing images is an important step in creating a polished and professional-looking product shot. It’s also the key to creating a strong brand customers will find appealing. Editing is not easy. In this stage of the process, you will need to take the time to polish your images. Editing requires special programs and some specialized training. It can take years to learn all the complexities of using a program like Photoshop. (more…)
You Need Excellent Tomatoes to Make an Amazing Sauce…
Any good cook will tell you that the tomatoes are the all-important base for creating a truly delicious Bolognese sauce. The same holds true for capturing beautiful product shots. The image needs to be high quality (brightly lit and high resolution) and composed well. Without these two elements, no amount of editing skill will bring out the true quality of your product.
The editing of your images can only be as good as the image you take. There is no magic wand that turns a poor image into a great image. It is essential that you have a good base product to work with.
Retouching is an essential part of the portrait photographer’s workflow. In this day and age, you must understand that clients want to look their best in portraits. This means we need to use Photoshop to refine their look. I often hear statements like “You will work your magic and make me look a little younger right?” It’s unavoidable people want to look perfect in their portraits. As much as I try to fight against it I have to retouch photos. I want to make some sales after all.
In our previous article The ABC’s of Color Correction we discussed the difference between global adjustments and retouching. We also looked at adjusting the black and white points to create a balanced histogram. In this article, we will further discuss the types of global adjustments that can be made to your images.
We’ll cover different ways to crop images, composition techniques and the use of the Rule of Thirds. We will also touch on using presets to create an artistic style for your portraits. All of these elements are a part of the second stage of your post-processing workflow. They are just as important to creating a polished looking product as any other stage of your workflow.