The primary goal of an ecommerce website is to convert visitors into customers. It entails engaging a visitor effectively from the minute they arrive on a site, and guiding them until they make a purchase. This requires an ongoing process of website optimization to ensure the best user experience. Many e-commerce platforms such as Shopify,
“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.” Jeff Bezos founder and CEO of Amazon Amazon is not only the world’s largest e-commerce site, it is also a powerful search engine. Your product pages must
There is an exclusive club online and its membership is reserved for an elite few. We’re talking about making it to the first page on a search engine. If you get there, you can benefit from having additional exposure and in turn, higher conversions.
Photographing clothing is a little different from shooting other kinds of products. If you’re shooting necklaces or earrings, the required materials are fairly simple. These two items are much more sturdy and sometimes easier to set up. Prepping clothing for product photography requires some basic tools that will make the job easier. In fact photographing
In past articles, we’ve discussed the finer details of shooting jewelry. Now it’s time to move on and discuss how to photograph handbags.
An ecommerce product page is a canvas of potential conversions depending on how you “paint” it. That seemingly small page offers a myriad of clever optimizations to get customers to push the “add to cart” button. Use these examples as a check list against your existing product page to make sure you are making use